Events and Sponsorship

Throughout our history we have sponsored community events, believing that investing in bettering communities is good for our business. Each of our retail bank regions has its own sponsorship budget to support the Bank's core corporate sponsorships. We continue to meet our aim of spreading sponsorship support across a wide group of activities including schools, charities, sport and the arts.

To help you and us streamline the sponsorship process, key criteria has been developed.  If you are considering approaching Bendigo Bank for Sponsorship, you can evaluate your proposal against the key criteria listed below.

Key Criteria

Bendigo Bank is often lauded for its "social responsibility" because of our work with communities – almost as if we have tacked a social conscience on to our business strategy. In fact, working for the benefit of our Customers and their communities is our business strategy.

Bendigo Bank’s sponsorship is an essential part of our marketing communications and reflects our commitment to giving back to the communities and people who support us.

Our Partners

Bendigo Bank partners with a broad range of arts, community, sporting and business organisations that reflect the bank’s values and support the communities we operate in.

Our sponsorships deliver benefits through financial contributions, the utilisation of our network and alliances, contribution of our management’s knowledge and staff participation.

Brand Alignment

The Bendigo Brand is known as an innovative financial institution that engages with local communities by delivering customer focused innovative products and services.  

Bendigo Bank looks at the financial needs of people and communities through their eyes. We provide solutions and resources that help communities prosper. 

Target

The sponsorship proposal should fit in with the bank’s target audience, in particular youth and forward thinking consumers who embrace their community and are keen to understand how they can gain maximum benefit from their involvement.

Business Benefits

• Proposal needs to deliver financial business opportunities
• Provide a highly appealing “money can’t buy experience”
• Networking opportunities for staff to interact and engage prospective business customers
• Capitalise on connections generated to develop customer acquisition opportunities for the bank

Customer Benefits

• Needs to have mass appeal to the general public and media
• Intellectual property – rights needs to be provided to the use of personalities, music, imagery and communication activity that reaches and inspires target audiences
• With more than one million customers the sponsorship should contain sufficient benefits that will appeal to consumers and allow the bank to market the activity to our customer base

Exclusivity

Bendigo Bank must be the only financial and telecommunication sponsor.

Measurement

As a part of the sponsorship, the organisers must be able to measure (or assist Bendigo Bank to measure) the effectiveness of the partnership through market research, customer engagement etc.

Applying for Sponsorship

Click here to download the sponsorship application form (58KB)

Your proposal should be written and forwarded to:

The Sponsorship Manager
Marketing Department
Bendigo Bank
PO Box 480
Bendigo, Victoria 3552

Regrettably, we always receive many more proposals than we can support and we cannot promise to adopt your proposal.

Due to overwhelming demand, we regret we are not longer able to support, sponsor or advertise in yearbooks, club directories or calendars.

Bendigo Bank aligns with organisations and events that reflect our brand values and communicates these to existing and potential customers in a positive and meaningful way. As sponsorship is an important part of our marketing communications, it is essential that each partnership strengthens the communities that the Bank operates in.

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