Skip to main content

Bendigo Bank launches The Better Big Bank campaign from AJF Partnership

12 November 2018 |Consumer Banking
The Better Big Bank campaign from AJF Partnership presents Bendigo Bank as a better alternative to the big four banks.

As Australia’s fifth biggest retail bank, Australia’s most trusted bank and among Australia’s top ten most trusted brands, Bendigo Bank is snapping at the heels of the big four.

Building on the Bank’s existing strengths around banking solutions, innovation and price competitiveness, The Better Big Bank campaign encourages customers of the big four banks to seek a better banking alternative by highlighting Bendigo Bank’s superior trust and customer satisfaction ratings and track record of putting the interests of customers first.

Andrew Twaits, Executive, Customer and Partner Engagement, Bendigo Bank said, “The big four banks dominate the market for financial services and this is largely because 70 percent of their customers think that no other bank can meet their needs.

“This is plainly wrong - at least as far as Bendigo Bank is concerned - so we’re running a campaign to set the record straight.

“The better big bank campaign has two aims: to educate people about the strength of Bendigo Bank’s product offering and price competitiveness; and to remind people that we beat the big four on trust, customer service and putting the interests of customers first.

AJF Partnership Founding Partner and Executive Creative Director, Andrew Foote added, “Bendigo Bank is known and loved for the support it provides to customers and communities all over Australia.

“Its position as a real contender to the big four – based on its core banking capabilities – is arguably one of banking’s best-kept secrets. The Better Big Bank campaign gives prospective customers compelling reasons to consider banking with Australia’s most trusted bank.”

The Better Big Bank campaign includes a number of phases, launching with a focus on repositioning Bendigo Bank’s brand around capability, scale and trust, followed by a focus on key banking products.

The multi-channel campaign will run across all channels and will be supported by a strong customer-facing staff commitment to the Bank’s customer value proposition.

Related Topics

Bendigo and Adelaide Bank acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples of this nation and the Traditional Custodians of the land where we live, learn and work. We pay our respects to Elders past and present as it is their knowledge and experience that holds the key to the success of future generations.

Bendigo and Adelaide Bank Limited, ABN 11 068 049 178 AFSL / Australian Credit Licence 237879. Any advice provided on this website is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Please read the applicable Disclosure Documents before acquiring any product described on this website. Please also review our Financial Services Guide (FSG) before accessing information on this website. Information on this page can change without notice to you.

© Copyright 2024 Bendigo and Adelaide Bank