Bank leads majors in reputation index
Bendigo and Adelaide Bank has taken top spot among Australia's financial institutions on the Corporate Reputation Index this month.
Climbing from thirteenth place in 2014, the Bank ranked seventh overall out of 60 companies, ahead of ING Direct (16), ANZ (31), Commonwealth Bank (33), NAB (41) and Westpac (52). The index measured reputation across seven dimensions - products and services, innovation, leadership, performance, governance, citizenship and workplace.
Bendigo and Adelaide Bank Executive Customer Voice, Marnie Baker said the results reflected the Bank's commitment to its customers and the communities in which it operates.
"We have made significant investment in digital innovations and our people lead the pack in exceptional customer service, listening and responding to customer needs and building trust and goodwill,'' Ms Baker said.
"It's recognition from our customers that shows us we're fulfilling our vision of being Australia's most customer connected bank.
"We strive to improve our product and service offering, always seeking better ways of doing business while supporting the communities in which we operate.
"As a nationally operated banking group, we have a privileged status in the community, but with that comes an obligation to be bigger than just a bank. And we take that obligation seriously."
The Corporate Reputation Index is part of an annual global study by research consultancy AMR and the Reputation Institute. The 60 companies included in the list are the largest companies in Australia by revenue and are sourced from the IBIS World Top 1000 Company list.
Bendigo and Adelaide Bank is bigger in more ways than one. Via its unique retail banking model, the Community Bank® model, the Bank has returned more than $130 million to communities across Australia, supporting projects and initiatives deemed important by the local community. Beyond dollars and cents are stories of prosperity and sustainability, thanks to partnerships between local Community Bank® companies, local and state governments and the community.
The Bank has also made significant digital advancements. In the past year, Bendigo and Adelaide Bank launched a new e-banking app, developed a new retail point of sale mobile payment solution called redy, introduced GoPos®Lite - a card payment powered by mobile technology - while relationship management app, miBanker has given the Bank's business customers advice and support where and when they choose.