Bendigo invention wins international award
Hot on the heels of joining the BRW Top 50 Innovators list, Bendigo and Adelaide Bank ('Bendigo') today notched up an international award for mobile innovation.
The redy mobile payments system developed by Bendigo and its subsidiary Community Telco Australia was named the "most innovative and creative way to benefit its customers" by leading enterprise mobility management provider AirWatch.
redy won the Asia Pacific section of the worldwide awards recognising partners that have integrated with the AirWatch platform.
AirWatch by VMware is a leader in enterprise mobility management, with more than 14,000 global customers. The AirWatch platform includes mobile device, email, application, content and browser management solutions.
Bendigo's Executive Customer Voice, Marnie Baker, said the bank was thrilled to be recognised for its technology focus on customer benefits.
"It's all very well to develop technology, but we deliberately set out to listen to what our customers need and develop solutions accordingly," she said.
"To achieve our goal to be Australia's most customer-connected bank, we need to deliver innovations that make us even more relevant to customers and their communities and redy is a great example of that.
"It offers great functionality as a mobile payment device, but it's bigger than that: It provides businesses with a fantastic loyalty program to attract and retain customers and develop their local community."
Initially trialled in the Victorian towns of Charlton and Heathcote, redy was launched nationally in June 2014 and is growing rapidly. redy is a highly secure system that rewards its users with credits - 'creds' - that can be donated to community projects or charities.
About Bendigo and Adelaide Bank
Bendigo and Adelaide Bank ('Bendigo') is Australia's fifth-largest bank with 1.5 million customers and assets of $65 billion.
Our retail arm, Bendigo Bank, has more than 600 service outlets, including 305 locally owned Community Bank® branches that collectively have reinvested more than $125 million of their profits into local projects.
Bendigo also owns Rural Bank and Rural Finance, giving it a significant presence in Australian agribusiness banking. It also owns Adelaide Bank (wholesale mortgages and wealth deposits), wealth financier Leveraged Equities, fund manager Sandhurst Trustees, technology firm Community Telco Australia, and Hellenic community banker Delphi Bank. Bendigo and not-for-profit sector members jointly own Community Sector Banking.
