'Community Link’ provides new-to-bank customers who sign up via the Bendigo Bank app to select any branch in the country as their ‘home branch,’ powerfully bridging the Bank’s digital future with its renowned community focus.
By nominating a home branch, new customers will have the power to support their local community through the Bank’s unique Community Bank model, which has reinvested over $416 million into hundreds of local communities since inception.
Bendigo Bank’s Chief Customer Officer, Adam Rowse, said Community Link showed the Bank’s commitment to innovation while serving its core purpose to feed into the prosperity of the community.
“We want new customers to be able to contribute back into the communities they may have grown up in, or their parents still live in, or maybe a community where they may want to live in the future,” Mr Rowse said.
“Community Link is a key part of our strategy to make life easy with digital while strengthening our community connection. By allowing customers to choose their local branch, we are making our renowned societal impact tangible from their very first interaction.
“It provides a modern, trusted, and seamless experience that combines the convenience of quick digital onboarding with the immediate sense of belonging to a local branch,” Mr Rowse concluded.
The new feature will ensure a more streamlined onboarding process for customers as well as a reduction in manual effort, allowing the Bank to focus on building deeper, more meaningful customer relationships from day one.
Community Link is integrated with the Bank’s secure verification process, ensuring a safe and robust onboarding journey. This digital identity verification meets the highest security and compliance standards, protecting customers and the Bank from fraud.
To sign up as a new customer today in minutes via the app, visit: www.bendigobank.com.au/ways-to-bank/bendigo-bank-app/
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