Electrical safety saving lives - Norsafe

What sets Bendigo Bank apart is how they make you feel. The fact that we actually matter, and that our business is important, and they can see the opportunities that we can present to the community, and I'm really thankful for that.

I'm Heidi Jonsson, the Founder and Director of Norsafe. We specialize in electrical safety testing. I've got an amazing team of people that help us execute this very important work. Proud to say that we've removed thousands of unsafe electrical items from workplaces.

My little brother was killed on the farm when we were kids. I saw the damage that it did to our family and it was a tragedy that has never left. I don't want other people's families to go through the same hurt that we did. Yeah, so I get up every day loving what we do, because I know we get the opportunity to save someone's life.

10 years ago, I was driving around the Cape on my own in a ute, in all these remote communities, trying to grow little bit by a little bit, and it did take a long time. The assistance that Bendigo Bank gave me in one transaction has helped me double the business out of sight. Really quick growth that I couldn't have done without Bendigo Bank.

The loan helped me with the acquisition of my competitor's business, because I didn't have to put any money down, and the equity from this property purchased the business. It actually freed us up with a lot of other expenses that you would normally have, like the additional wages that we required, we purchased a couple of new vehicles for the new technicians, and if I had had to put a deposit down, it would've been almost unobtainable.

I'm deeply proud of the fact that most of our team members are women. It's no secret that the electrical trade is very heavily male dominated. I think it's important that we are visible. We literally are proof that it doesn't matter what gender you are, you can work in this trade. What would I say to business owners that don't bank with Bendigo? I think you should just do it. Pick up the phone today. These guys are amazing. They've just helped me double my business overnight. Bendigo Bank has literally made my dreams come true.