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'Dollars for Dirt Program' a Humble idea

23 September 2019 |Community news
Dollars for Dirt program supported by Dunsborough and Busselton Community Bank Branches. Branch staff member pictured with group representative in bike shop.

The region’s mountain bike trails will receive a little more care and attention thanks to a partnership between a local bank and a South West bicycle shop.

The Busselton and Dunsborough Community Bank® branches of Bendigo Bank have come on board to support Dollars for Dirt, an initiative of Vasse’s Humble Bicycle Co. which will fund the maintenance of existing mountain bike trails and support the construction of new ones in the future.

Humble Bicycle Co. owners Rex Dubois and Nick McBeath started the business in 2018 after leaving their careers working in commerce and chemical engineering.

After a successful first year in business they introduced Dollars for Dirt, with $5 from every mountain bike sold going towards a fund to help local trails and mountain bike projects.

Mr Dubois said trails need constant maintenance and the opportunity for more mountain biking in the region was growing.

“We feel a responsibility that if we sell a mountain bike, that’s another person going out and using the trails, so we need to help keep the trails in good condition as well as push for more trails,” he said.

“It’s about building a sense of community and getting everyone involved.”

The Busselton and Dunsborough Community Bank® branches of Bendigo Bank have pledged to match dollar-for-dollar what is donated to the fund.

Branch manager Luke Pearce said the bank had the local community’s best interest in mind with every decision they made.

“We have an investment program that sees profits go back into local events, programs and infrastructure,” he said.

“This is a prime example of how our wonderful town can come together to achieve some really positive outcomes.”

“Financially, environmentally and educationally, Dollars for Dirt will have a positive effect on the regions.”

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Dirt bikes in action.

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