From the G to the grassroots, footy grows here
Join the bank trusted by millions of Australians and two of the AFL’s most beloved teams.
Aussie Rules
Aussie Rules is more than a game in this country – it’s a shared language. Bendigo Bank is proud to back footy at every level – from the grassroots clubs where legends are made to the Adelaide Crows and Geelong Cats that make millions of us feel something every season, footy grows here.
Official Bank of the Adelaide Crows
Since 2014, Bendigo Bank has been a key partner of the Adelaide Football Club. The partnership has been a natural fit, given the shared focus on long-term success and a commitment to growing and strengthening local communities, including the next generation of high-flying talent.
As the Official Bank of the Adelaide Crows, we’re looking forward to proudly providing the highest quality banking services to members, supporters and partners of the club, in 2026 and beyond.
“Bendigo Bank has been a valued sponsor of the Club for many years, and our partnership reflects a shared confidence in each other’s future. We are aligned in our commitment to supporting the community, and we will continue to work together to make a meaningful difference.”
- Tim Silvers, Chief Executive Officer of the Adelaide Football Club
Official Bank of the Geelong Cats
Bendigo Bank's partnership with the Geelong Cats spans more than 25 years and four premierships - two remarkable numbers in the modern AFL era. Joining forces in 1999, we worked with the club to refinance their considerable debt, helping them to set the foundation for an era of both sustained off-field prosperity and on-field success.
As the official bank of the Geelong Cats, we’re looking forward to another season of supporting the team that’s always on the ball, and helping every member, supporter and partner of the club get on top of their financial goals too.
“For more than two decades, Bendigo Bank has been a constant supporter of the Geelong Football Club. Backing each other, and sharing a commitment to our communities, has fostered an enduring partnership built on trust and loyalty. It’s that connection that makes this relationship so meaningful for our club and our people.”
Steve Hocking - CEO Geelong Football Club.
Grassroots stories
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